HANDS ON THERAPY

WELLNESS FROM THE GROUND UP

THERAPIST CENTRIC

On a mission to encourage self-care, GROUND seeks to address real-world issues such as sleep, anxiety, hormone fluctuations, gut health and cancer care. An award-winning spa brand with an authentic approach to wellness, GROUND elevates the power of touch through advanced massage education for spa therapists.

We are a team of holistic therapists who understand how important it is to inspire and empower our spa teams with the right support and knowledge. Our wish is for therapists to understand true self care and in turn encourage sincere wellbeing to their guests by meeting each person where they are at in their own individual journey.

Veteran holistic therapist Peigín Crowley built her brand for fellow therapists and within its first year, GROUND has partnered with leading wellness properties worldwide, including Rosewood, Waldorf Astoria and Four Seasons. GROUND continues to evolve and grow with each passing year since its inception, proudly partnering with Bulgari, Kempinski, and Six Senses.

OUR RITUALS

''Our goal is to elevate the craft of holistic touch to the point where therapists feel inspired & empowered as they fall back in love with massage"

- Rachel O' Malley, Head of Spa Treatment Training & Design

ACCREDITED TRAINING

At GROUND we offer accredited training to our spa partners, equipping them with therapeutic and advanced massage techniques. This comprehensive training includes focused programmes such as Cancer Care and Lymphatic Drainage. Additionally, we offer Menopause Support, providing therapists with knowledge to aid guests through hormonal changes, and Family Wellness workshops and rituals, promoting overall well-being for all ages. These advanced training programs enable spa therapists to deliver purposeful, empathetic care to their guests in an inclusive way.

GROUND has received accreditation from FHT, CMA and Christine Clinton Wellness for Life as well as approval from the SATCC for our Cancer Care Training.

INCLUSIVE WELLBEING

Our spa treatment menu aims to provide a deeply relaxing experience for all individuals, regardless of age or gender. We focus on understanding how stress impacts each individual's body and offer treatments that specifically address their unique needs. We are dedicated to promoting inclusive wellness and providing the highest quality care to all those who walk through the doors of a GROUND spa.

TESTIMONIALS

Our spa partners are the heart of GROUND. They embrace our mission to deliver deeply meaningful wellness experiences, ensuring every treatment reflects our dedication to mindful, inclusive care. Here's what they have to say about working with GROUND.

SIX SENSES

CRANS MONTANA, SWITZERLAND

"Ground Wellbeing is more than just a brand, it is a community rooted in genuine care and a passion for holistic wellness. Led by Peigin Crowley, this Cork-based team goes beyond being a supplier.

Peigin, the inspiring founder, truly cares about the people who choose her brand. She takes the time to understand the unique needs of each location, crafting personalised experiences that deeply resonate with our guests. What truly sets Ground Wellbeing apart is how they connect with our team. The GROUND team are more than partners—they are like family, bringing warmth and a spirit that inspires everyone to embrace their ethos.

Working with Ground Wellbeing has been a transformative journey, and we are grateful for their unwavering support and dedication."

Jesmin Aly, Spa Director

KEMPINSKI HOTEL

Saint Moritz, Switzerland

"Throughout our collaboration at Grand Hotel des Bains Kempinski, I have particularly appreciated the opportunity to meet passionate experts who embody genuine values of caring for people.

At Ground Wellbeing, meeting Peigin, the founder, was a highlight, her enthusiasm is truly contagious, inspiring everyone around her, from collaborators to partners. This positive energy naturally extends to your team and guests, creating a unique and magical experience.

I am deeply grateful that our paths crossed with Ground Wellbeing. It was love at first sight, and I am excited about the vision we share for a long-lasting and successful partnership."

Cybele Mignot, Spa Director

MOUNT JULIET ESTATE

Kilkenny, Ireland

"I have worked with Peigin over many years and when she developed her own brand during Lockdown, Mount Juliet was one of the first hotels to take it on. And we haven't looked back since.

We quickly understood that not only were the guests requesting GROUND rituals, but just as important - the team love giving GROUND treatments, they believe fully in the brand because both the product and training is excellent.

We are very proud to be offering GROUND in our Spa and are 100% committed and know that GROUND is too"

Valerie Cullen, Spa Manager

THE LANESBOROUGH

LONDON, UK

Partnering with Ground Wellbeing has been an absolute pleasure. Their values align with the Lanesborough Club & Spa and their therapist training and attention to detail is nothing short of exceptional.

The seamless coordination provided by the Ground team ensures everything runs smoothly, from the ordering process right to the team training, new treatment launch and execution.

Their products are not only luxurious, but also incredibly effective. The quality and innovation behind each product reflect the brand's commitment to excellence. It's been a pleasure to work with a company that shares our passion for high-performance and tailor made experiences and I can't recommend Peigin and her team enough.

Susan Morrissey, General Manager of Spa & Club

BROOKS & CO

GLASSON LAKEHOUSE, IRELAND

"When I first discovered GROUND two years ago, I knew it was the brand for us at Brooks & Co Spa in Glasson Lakehouse.

I believe in therapist training above all else and GROUND has supported us every step of the way.

We are proud to offer a GROUND only treatment menu and the team are behind it 100%, both in spa ritual delivery and product retail.

We so look forward to developing our team alongside the GROUND brand evolution"

Susan Dack, Spa Manager

OUR PROUND PARTNERS

At GROUND, we value and take great pride in each and every one of our partnerships, both within Ireland and internationally. Our spa partnerships are at the heart of what we do, and they play a vital role in bringing our vision and wellness ethos to life.