Comfort & Joy

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    Sleep Soundly

    Promote a relaxing and restorative slumber.

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    Calm & Soothe

    Support, heal and foster connection.

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    Find Your Focus

    Energise and ignite your daily routine.

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    Realign & Balance

    Find clarity and tap into your inner-strength.

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    Founder Story

    Peigín Crowley

    Peigín is a wellness curator; renewed by the times we are living in, and inspired to build a simpler life that can be sustained and shared with intention with others.

    Having spent over 20 years in the world of Spa, Peigin creates award-winning spaces that align distinctive guest experiences with wellbeing living at the core. She has mastered an innovative and engaging style of development and design that creates a fluid path to transformative experiences and intuitive selfcare.

    Having stood at the forefront of the wellness evolution in Ireland for the majority of her design career. Peigin's portfolio of 5-Star, award-winning properties include Adare Manor, The Cliff House Hotel, The Merrion, Mount Juliet Estate, and The Old Head of Kinsale.

    A creative aromatherapist at heart, Peigín’s true passion lies in developing spa treatments and wellness products. In 2020 GROUND was born at the kitchen table in a quest to make wellness and selfcare accessible to all.

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