Sign up to our newsletter and receive early access to GROUND Workshops and New Product Launches

    Natural Aromatherapy

    A collection of essential oil blends and balms for the face and body, developed with interwoven wellness rituals to encourage mindful selfcare

    browse wellbeing

    Ritualised Self Care

    Craft routine and moments for yourself, to build resilience, inner strength and meaning, in both your home life and work life.

    Find out more

    Family Wellbeing

    Products and rituals to focus on bringing out our innate ability to self-soothe and heal, and to encourage the ones we love to do the same.

    Browse Collection

    Wellness Membership

    Embrace true wellbeing with Ground Membership, a monthly giftbox of product and ritual curated just for you and your wellness needs.

    Find out more

    Register for our Selfcare Workshop

    In Ireland we say 'mind yourself'. But how can we make a habit of minding ourselves, especially in these stressful times?

    Learn how to build self care rituals into your everyday with GROUND founder, Peigín Crowley and wellness advocate, Simone Gannon.

    This 45 minute online workshop will help you understand the cornerstones to mental and physical health - learning how they are both connected; from sleep to gut health and how our body has the ability to self heal and re-align when you do small things everyday.

    Book Workshop Ticket

    Founder Story

    Peigín Crowley

    Peigín is a wellness curator; renewed by the times we are living in, and inspired to build a simpler life that can be sustained and shared with intention with others.

    Having spent over 20 years in the world of Spa, Peigin creates award-winning spaces that align distinctive guest experiences with wellbeing living at the core. She has mastered an innovative and engaging style of development and design that creates a fluid path to transformative experiences and intuitive selfcare.

    Having stood at the forefront of the wellness evolution in Ireland for the majority of her design career. Peigin's portfolio of 5-Star, award-winning properties include Adare Manor, The Cliff House Hotel, The Merrion, Mount Juliet Estate, and The Old Head of Kinsale.

    A creative aromatherapist at heart, Peigín’s true passion lies in developing spa treatments and wellness products. In 2020 GROUND was born at the kitchen table in a quest to make wellness and selfcare accessible to all.

    Read more

    Join our community on Instagram