GROUND crafts natural plant-based ingredients to create simple, clean selfcare. All products are handmade in small batches by founder Peigín Crowley in Cork, using vegan ingredients; organic where possible, and blended with sincere intention, to soothe the soul.
Join our GROUND Wellbeing Family. Come on the journey with us and enhance your wellbeing while learning the fundamentals and benefits of true self care and at home rituals. Set the sincere intention of taking care of yourself. Learn wellbeing with us while we host monthly workshops with a panel of learned wellness specialists.
Membership includes curated GROUND products and rituals delivered to your door each month with other benefits including access to monthly workshops, free shipping and gift wrap on any additional orders, new product launch previews, and much more.
Click the button below to answer some simple questions and have your product selection curated just for you - you have the freedom to cancel your subscription at any time.
In Ireland we say 'mind yourself'. But how can we make a habit of minding ourselves, especially in these stressful times?
Learn how to build self care rituals into your everyday with GROUND founder, Peigín Crowley and wellness advocate, Simone Gannon.
This 45 minute online workshop will help you understand the cornerstones to mental and physical health - learning how they are both connected; from sleep to gut health and how our body has the ability to self heal and re-align when you do small things everyday.
‘It’s no longer about what we own, what we’ve built or how we look. It’s no longer about gender, colour, texture or type. We’re letting go of these ideas, beliefs and distractions. We’re coming home - home to our inner world.’
Peigín is a wellness curator; renewed by the times we are living in, and inspired to build a simpler life that can be sustained and shared with intention with others.
Having spent over 20 years in the world of Spa, Peigin creates award-winning spaces that align distinctive guest experiences with wellbeing living at the core. She has mastered an innovative and engaging style of development and design that creates a fluid path to transformative experiences and intuitive selfcare.
Having stood at the forefront of the wellness evolution in Ireland for the majority of her design career. Peigin's portfolio of 5-Star, award-winning properties include Adare Manor, The Cliff House Hotel, The Merrion, Mount Juliet Estate, and The Old Head of Kinsale.
A creative aromatherapist at heart, Peigín’s true passion lies in developing spa treatments and wellness products. In 2020 GROUND was born at the kitchen table in a quest to make wellness and selfcare accessible to all.