Our Story

Ground Wellbeing founder Peigín Crowley

Peigín is a wellness curator; renewed by the times we are living in, and inspired to build a simpler life that can be sustained and shared with intention with others.

Having spent over 20 years in the world of Spa, Peigin creates award-winning spaces that align distinctive guest experiences with wellbeing living at the core. She has mastered an innovative and engaging style of development and design that creates a fluid path to transformative experiences and intuitive selfcare.

Having stood at the forefront of the wellness evolution in Ireland for the majority of her design career. Peigin's portfolio of 5-Star, award-winning properties include Adare Manor, The Cliff House Hotel, The Merrion, Mount Juliet Estate, and The Old Head of Kinsale.

A creative aromatherapist at heart, Peigín’s true passion lies in developing spa treatments and wellness products. In 2020 GROUND was born at the kitchen table in a quest to make wellness and self care accessible to all.

‘Together we stand at this moment in time, before we return to what was. We have a choice on how we can learn from it and how our children have learnt through it.... The SLOWING, it can change the course of our lives if we allow it to. Breathe into it, make friends with it, welcome it in.’

Ritualised Self Care

GROUND crafts natural plant-based ingredients to create simple, clean selfcare. All of the products are handmade in small batches by founder Peigín Crowley in Cork, using vegan ingredients; organic where possible, and blended with sincere intention, to soothe the soul.

Become a member and receive carefully selected products and rituals delivered to your door each month to build into your selfcare routine.

Click the button below to answer some simple questions and have your product selection curated just for you - you have the freedom to cancel your subscription at any time.

Wellness Membership

Natural Aromatherapy

Skin on skin. Reconnect with Mother Earth, she has provided us with all the solutions we could ever need. From her skin to ours, she gifts us the path to recovering our body’s ability to self-repair and re-align.

Essential oils are distilled from medicinal flowers, plants, herbs, trees and roots, each with a different effect on the skin and internal systems of the body. These botanical extracts have proven and powerful effects on our wellbeing, assisting our natural capacity to balance, regulate, heal and maintain itself.

Learn more about developing your own selfcare rituals at home for you and your family, click on the link below to sign up for workshop.

Book Workshop Ticket


We are on a sincere journey to make this brand as sustainable as possible.

We avoid all harmful chemicals and toxins in the products we sell and promote natural and organic living to safeguard our health, our planet, and our children’s future.

Our collection of balms and oils for the face and body are 100% natural with many of the ingredients being organic and soil certified by supplier.

We take pride in the quality, ethics and environmental responsibility of our aromatherapy oils. We aim to source as much as possible close to home to ensure organic quality, and lower the carbon footprint of our production.

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