SELFCARE. BODYCARE. SKINCARE.
GROUND'S FOUNDER

PEIGÍN CROWLEY

Having spent over 25 years in the world of spa, Peigín is a wellness curator, creating award-winning spa experiences with wellbeing at the core. She has mastered an innovative and engaging style of development and design that creates a fluid path to transformative experiences and intuitive self-care.

Unafraid to move away from the traditional beauty/pampering/anti-aging spa menus of old, Peigin develops treatments and products to address anxiety, insomnia, hormone fluctuations, burnout and gut health. 

On a mission to address our inner world, focusing on how we feel - Peigin is on a quest to understand how to balance and align ourselves in order to achieve longevity, being passionate about purposeful self care and the education required to look after ourselves.

In 2020, GROUND was born at the kitchen table in a quest to make sincere wellbeing accessible to all. within two short years GROUND's message has resonated with leading wellness properties across the world, with the brand being represented at the highest level at The Rosewood in Hong Kong, St Barth & Madrid to The Four Seasons in Boston, Whistler and Toronto to The Waldorf Astoria in Berlin, Beverly Hills and Edinburgh.

2021 saw Peigin develop the brand to address women's health from PMS, fertility, pregnancy through to Menopause with the launch of our best selling Balancing CBD Balm and Balancing Massage Ritual. 

2022 was deeply committed to Cancer Care with development of The Barróg Collection (The Hug in Irish). This heartfelt family of products and treatments is especially designed to bring comfort from stress and skincare relief for those going through active treatment, surgery and beyond.

It is in this inclusive space that Peigin excels, partnering with Little Kneaders to develop sensory dough for children with additional needs, to then researching and creating wellbeing treatments for Loveday, a company of care homes in the UK looking after those suffering with dementia and alzheimers.

Peigin lives in Cork with her husband Shane and two daughters Anna Louise & Bella, Spending her time growing and developing her brand and speaking passionately at events on sustainable wellbeing for partnered companies including Weir & Sons, AIB, BMW, Brown Thomas and LuluLemon to name but a few.

OUR AWARDS

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Use it to set your brand's tone and create a first impression with your customers. Vibrant imagery with a lot of background accent works well for a full-screen effect.

Image hero section

Use it to set your brand's tone and create a first impression with your customers. Vibrant imagery with a lot of background accent works well for a full-screen effect.

Image hero section

Use it to set your brand's tone and create a first impression with your customers. Vibrant imagery with a lot of background accent works well for a full-screen effect.

TOGETHER, WE CAN CREATE TRANSFORMATIVE SPA EXPERIENCES, THAT RESPECT THE PLANET WHILE HEALING THE BODY & SOUL

PEIGÍN CROWLEY
THE GROUND COLLECTIONS