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Our Story

Ground Wellbeing founder Peigín Crowley

Peigin was inspired to build a sustainable and simpler life, one that honoured nature and promoted balance and connection.

Having spent over 20 years in the world of spa, Peigin is a wellness curator, creating award-winning spa experiences with wellbeing at the core. She has mastered an innovative and engaging style of development and design that creates a fluid path to transformative experiences and intuitive self-care.

Having stood at the forefront of the wellness evolution in Ireland for the majority of her design career. Peigin's portfolio of 5-Star, award-winning properties include Adare Manor, The Cliff House Hotel, The Merrion, Mount Juliet Estate, and The Old Head of Kinsale.

A creative aromatherapist at heart, Peigín’s true passion lies in developing spa treatments and wellness products. In 2020 Ground Wellbeing was born at the kitchen table in a quest to make wellness and self-care accessible to all.

Together we can create transformative spa experiences, that respect the planet, while healing the body and soul.

Ritualised Self Care

Ground crafts natural plant-based ingredients to create products that and intuitive self-care rituals. All of the products are handmade in small batches in Cork, using vegan ingredients; organic where possible, and blended with sincere intention to soothe the soul.



We are on a sincere journey to make this brand as sustainable as possible.

We avoid all harmful chemicals and toxins in the products we sell and promote natural and organic living to safeguard our health, our planet, and our children’s future.

Our collection of balms and oils for the face and body are 100% natural with many of the ingredients being organic and soil certified by supplier.

We take pride in the quality, ethics and environmental responsibility of our aromatherapy oils. We aim to source as much as possible close to home to ensure organic quality, and lower the carbon footprint of our production.

Our Sustainability Efforts