THE MOST FORGOTTEN PART OF YOUR SKINCARE ROUTINE
Why caring for your skin shouldn't stop at the lips.
We give a lot of thought to the skin on our face. We cleanse, nourish and moisturise. We notice when it feels dry, sensitive or in need of a little more support, and adjust what we use accordingly.
Yet the lips are often left out of that same conversation.
For many of us, lip care is something we reach for only once our lips begin to feel dry or uncomfortable. But the skin on the lips has its own needs, and a little consistent care can make all the difference.
WHY OUR LIPS NEED A LITTLE MORE CARE
The skin on our lips is different from the skin across much of the rest of our face.
It is thinner and more delicate, and the lips don’t have the sebaceous glands that produce the oils that help keep our skin naturally moisturised. This leaves them more vulnerable to moisture loss and the effects of the environment around us.
Wind, cold weather, sun exposure and dry indoor air can all leave lips feeling dry or uncomfortable. Even something as instinctive as licking our lips when they feel dry can make matters worse as the moisture evaporates.
It’s why lip care can be thought of as more than something to reach for when dryness has already appeared. Just as we care for the rest of our skin consistently, our lips can benefit from that same regular attention.
WHAT DO OUR LIPS ACTUALLY NEED
Much like skincare, good lip care is about nourishing, conditioning and protecting.
When developing GROUND Lip Care, we looked to ingredients already familiar within our approach to plant-based skincare.
Shea Butter sits at the heart of both formulas, helping to soften and condition dry lips. Grapeseed and Castor Oils bring further emollient care, helping the balms glide comfortably across the lips while supporting softness.
Plant waxes create a protective layer over the lips, helping to maintain moisture and comfort, while Vitamin E provides antioxidant care.
Together, these ingredients create nourishing formulas that care for the lips in much the same way we think about the rest of our skin, not simply when they feel dry, but as part of regular, everyday care.
A well-considered lip balm brings together ingredients that work in slightly different ways.
CARE, WITH A GROUND DIFFERENCE
For GROUND, formulation is only one part of the ritual.
Aromatherapy brings another layer to the experience, with essential oils chosen to reflect different moments in the day.
Fresh Peppermint & Grapefruit bring an uplifting aromatic note to Recovery Lip Balm, while Lavender & Mandarin give Night Lip Balm its softer evening character.
The result is GROUND’s first approach to lip care: considered plant-based formulations, familiar aromatherapy and a small act of care that can be returned to every day.
